Introducing suggested products sort option for Sponsored Products

The suggested sort option in the product selector is now available to vendors and sellers when creating Sponsored Products campaigns. When you use the suggested sort option, we’ll filter your catalogue to select products that have the highest chance of being clicked on, and order them for you, with products most likely to engage shoppers at the top of the list.

Including suggested products in your Sponsored Products campaigns can help increase the chance of customers engaging with your ads. We use machine-learning models to identify products with a high likelihood of being clicked on if advertised. We create this prediction based on the information a customer can view about your product, such as the description, imagery, and shopper reviews.