Get the most out of your Sponsored Products campaigns with performance recommendations

October 26, 2022

What launched?

Help boost performance of Sponsored Products campaigns by using performance recommendations, which provides tailored recommendations that advertisers can adopt with one click in the advertising console. If you have an underperforming campaign, performance recommendations will troubleshoot it in the background, surfacing the results alongside detailed recommendations on how to fix them saving you time and effort. Advertisers will have real-time visibility into which campaigns are underperforming, why, and how to fix them.

Why is it important?

Performance recommendations help to identify underperforming campaigns, releasing advertisers from the troubleshooting burden. By constantly evaluating campaign performance, performance recommendations surfaces the key drivers of underperformance as they become available, increasing the chances that adopting the recommendations will lead to a successful campaign.

Example of a performance recommendation

As advertisers browse the advertising console, performance recommendations work in the background, constantly looking for recommendations that can be adopted with one click such as new keywords and updated bids.

Perfomance recommendations in the advertising console

Where is it available?

North America
  • CA
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • UK
Asia Pacific
  • IN
  • JP

Where do I access it?

  • Advertising console

Who can use it?

  • Vendors
  • Sellers
You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback