Sponsored Display targeting strategies expands in India and Japan
April 29, 2021
We’ve expanded Sponsored Display product targeting to India and Sponsored Display audiences to Japan.
Why is it important?
Vendors and registered sellers in India now have access to the new Sponsored Display product targeting, allowing them to reach customers on specific product or category detail pages on-Amazon. In addition, you will be able to add up to 10,000 products to a campaign and benefit from “retail awareness”, meaning campaigns will pause if, for example, your products sell out quickly due to a promotion or a deal. This means you won’t waste marketing spend on ads that cannot lead to an order.
Vendors and registered sellers in Japan now have access to Sponsored Display views remarketing, custom-built audiences, which allows advertisers to help reach customers throughout their purchase journey on Amazon, including the Amazon homepage. Flexible controls enable you to use self-service display ads to introduce products, engage new customers, and remarket with scale, to supplement your Sponsored Products and Sponsored Brands campaigns.