Launch announcement

Sponsored Display updates all existing campaign to optimize for Conversion opportunities

April 04, 2025

What launched?

Sponsored Display is enhancing the machine learning algorithm to find improved conversion opportunities and help drive incremental sales for Reach and Page Visit campaigns, moving these campaigns to align with the optimization objective of Sponsored Display Conversion campaigns. With this change, advertisers who have active Reach and Page Visit campaigns are likely to observe increases in performance metrics associated with these campaigns.

Screenshot

Advertisers who currently have active Reach and Page visit campaigns are likely to observe enhanced performance metrics, optimized for Conversion

Why is it important?

Sponsored Display is a self-serve display advertising solution for any business size and budget. It helps to reach the right audiences and engage with relevant context along their shopping journeys across Amazon’s owned and operated pages and third-party display network. Up to now, advertisers have been able to select a bidding strategy based on campaign objectives: optimized for Reach, Page Visits, or Conversions. In order to meet advertiser expectations on driving incremental sales, we are enhancing campaign performance of existing Reach and Page Visit-optimized campaigns to align with the optimization objective of Conversion campaigns, focused on improving total sales and campaign efficiency (e.g. ROAS, ACOS).

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
    Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
  • Africa : South Africa
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, New Zealand, India, Japan, China, Singapore

Who can use it?

  • All Sponsored Display advertisers who have active Reach and/or Page Visit campaigns.

Where do I access it?

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