Sponsored Display new-to-brand metrics available for product targeting and audiences
September 30, 2021
Why is it important?
A new customer order is a key step in establishing a long-term brand relationship with a customer. New-to-brand metrics enable you to measure product orders and sales generated from first-time customers. With these metrics, you can better measure and optimize active campaigns as well as plan future marketing strategies to help drive customer acquisition and brand loyalty. An order is considered new to your brand if the shopper hasn’t purchased from your brand in the past 12 months. Sponsored Display audiences campaigns on average see up to 82% of sales driven by new-to-brand customers1. For a full list of metrics and definitions, visit our Support Center.
1 Amazon Internal, February 2021