Sponsored Display improved product targeting recommendations

January 27, 2021

What launched?

We’ve launched improved targeting recommendations for Sponsored Display product targeting in the Amazon Ads console in CA, DE, ES, FR, IT, JP, the UAE, the UK, and the US.

Why is it important?

When Sponsored Display advertisers submit a list of products to advertise for their product targeting campaigns, they will automatically receive improved targeting recommendations in the targeted products section of the console. Recommendations are now ranked by their probability of driving higher clickthrough rate (CTR) for the advertised products selected. This helps you launch your campaigns more quickly and can help improve product consideration.

Improved recommendations are also available through the Amazon Ads API. For more information on the API, see our updated Sponsored Display documentation.

Availability

Country

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP

Advertiser

  • Vendors
  • Sellers
  • Channel

  • Advertising console
  • Amazon Ads API