Sponsored Display expands to Mexico

August 19, 2021

What launched?

We’ve expanded Sponsored Display product targeting and audiences to Mexico.

Why is it important?

Vendors and registered sellers in Mexico now have access to Sponsored Display, helping them to reach customers on specific product or category detail pages on Amazon with product targeting as well as throughout their purchase journey on Amazon, including the Amazon homepage, with Sponsored Display audiences. Flexible controls enable you to use self-service display ads to introduce products, engage new customers, and remarket with scale, to supplement your Sponsored Products & Sponsored Brands campaigns. In addition, you will be able to add up to 10,000 products to a campaign and benefit from “retail awareness,” meaning campaigns will pause if, for example, your products sell out quickly due to a promotion or a deal. This means you won’t waste marketing spend on ads that cannot lead to an order.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, Japan, India

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Advertising API