Launch announcement

Sponsored Display expands portfolio functionality, adding vCPM-based campaigns that are optimized for reach

December 1, 2022

What launched?

Sponsored Display has enabled portfolio functionality for cost per thousand viewable impressions (vCPM) based campaigns that are optimized for reach.

Why is it important?

Advertisers can now use portfolios to organize all of their Sponsored Display campaigns with other sponsored ads campaigns into collections that mirror the structure of their business. This helps brands to simplify invoicing, easily manage budgets and evaluate high-level performance.

This functionality was available for campaigns optimized for clicks and conversions with cost-per-click (CPC) billing. By enabling Sponsored Display reach campaigns, you now have the flexibility to arrange all of your Sponsored Display campaigns with your Sponsored Products and Sponsored Brands campaigns in a way that’s meaningful to you. Campaigns can be organized by brand, product category, product line, organizational structure, or season. Users now have the ability to easily control spend as well as review and report on performance across a collection of campaigns that have been organized into a portfolio.

Once your portfolio campaigns run out-of-budget, the campaigns will automatically pause until they are reactivated with additional budget. Within the advertising console, users have the option to review performance by portfolio total spend and can see which campaigns are related to which portfolio in downloadable reporting. Billing statements for portfolio campaigns will use the portfolio structure so users have visibility into how much spend was attributed to the portfolio during a billing cycle. These statements are ready to share with stakeholders without any additional action needed from the user.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API
You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback