Dynamic Segments launch for Sponsored Display Product Targeting

September 15, 2021

What launched?

We’ve launched dynamic segments such as Similar to Advertised Products for Sponsored Display product targeting campaigns. These segments allow you to leverage machine learning to help reach relevant audiences on popular detail pages of other similar and complimentary products . These segments are available in the Amazon advertising console and API across US, CA, UK, DE, FR, IT, ES, AE, JP, AU, NL and IN.

Why is it important?

Dynamic segments help advertisers reach relevant audiences most likely to click and help drive traffic to your advertised products. These segments allow you to launch campaigns quickly and easily to help create product consideration.

Dynamic segments such as Similar to Advertised Products are also available in the Amazon Advertising API. For full technical details, please see our updated Sponsored Display documentation in the Amazon Advertising API.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, Japan, India

Who can use it?

  • Vendors
  • Registered Sellers

Where do I access it?

  • Advertising console