Sponsored Display launches bid recommendations

Bid recommendations help remove the guesswork when selecting a bid. Now, when you create any CPC-based Sponsored Display product targeting or views remarketing campaign, you’ll receive machine learning powered bid recommendations. These recommendations are presented as a suggested bid and a bid range, and both are calculated by analyzing a group of winning bids for recent, similar ads within your category. Suggested bid and bid range update daily, based on the increase or decrease in competing bids and ads in each auction. If you’re unsure which bid to start with, we recommend advertisers select the suggested bid; this is the bid that our algorithms suggest will most likely help deliver impressions for an ad similar to yours.

Bid recommendations are also available in the Amazon Ads API. For full technical details, please see our updated Sponsored Display recommendations developer guide.