Launch announcement

Sponsored Display is now available for advertisers in Singapore

October 6, 2022

What launched?

Sponsored Display contextual targeting and audiences are now available to advertisers in Singapore.

Why is it important?

Vendors and registered sellers in Singapore now have access to Sponsored Display, helping them reach customers viewing specific products or categories with contextual targeting, and throughout their customer journey, including the Amazon homepage, with Sponsored Display audiences strategy.

Sponsored Display’s flexible controls enable advertisers to use self-service display ads to introduce products, engage new audiences, and remarket with scale to supplement Sponsored Products and Sponsored Brands campaigns. Advertisers can add up to 10,000 products to a campaign and benefit from retail awareness, meaning campaigns will pause if products go out of stock, eliminating wasted marketing spend on advertising that cannot lead to a purchase.

Advertisers using Sponsored Display can customize their creatives by adding a headline, logo, and lifestyle image together or individually. Users can choose to add any combination of assets while creating or editing their creatives to help audiences discover brands and products.

Where is the feature available?

  • Asia Pacific: Singapore

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API