December 8, 2022
Amazon Marketing Stream (beta) has now expanded to include Sponsored Display in North America, allowing partners and advertisers to receive performance metrics and information on campaign changes in near real time. Information is pushed to advertisers and partners through the Amazon Ads API, eliminating the need to aggregate metrics over time to understand the changes between hourly performance, and enabling timely notifications on campaign changes.
Amazon Marketing Stream can help you improve Sponsored Display performance with traffic and performance metrics summarized hourly instead of daily, informing intra-day optimizations. Advertisers and partners will also receive timely notifications on campaign changes that can help you take actions in near real time, such as a campaign going out of budget.
New metrics available through this Sponsored Display launch include new-to-brand metrics and view-based attribution for vCPM (cost-per-thousand viewable impressions) campaigns, summarized hourly. Amazon Marketing Stream can help you understand Sponsored Display campaign KPIs such as impressions, clicks, attributable sales, orders, and new-to-brand sales, broken down by hour of day. For example, you may learn that new-to-brand attributed sales, units and orders are higher during hours 8pm-10pm, informing hourly bid adjustments. You can also determine when views or clicks (vCPM) lead to more conversions, by hour of day.
Amazon Marketing Stream is already available for Sponsored Products campaigns and sponsored ads budget usage via the Amazon Ads API for agencies, tool providers, and direct advertisers, including vendors and seller worldwide (except India). When you’re ready to get started, visit the Amazon Marketing Stream onboarding guide.
- Amazon Ads API