Sponsored Display audiences expands to Australia and the Netherlands

July 15, 2021

What launched?

We’ve expanded Sponsored Display audiences to Australia and the Netherlands.

Why is it important?

Vendors and registered sellers in Australia and Netherlands now have access to Sponsored Display views remarketing and custom-built audiences, which allows advertisers to help reach customers throughout their purchase journey on Amazon, including the Amazon homepage. Flexible controls enable you to use self-service display ads to introduce products, engage new customers, and remarket with scale, to supplement your Sponsored Products and Sponsored Brands campaigns.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
  • Middle East: United Arab Emirates
  • Asia Pacific: Japan, India, Australia

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Advertising API