Launch announcement
Sponsored Display audiences is now available for advertisers in Belgium
May 08, 2023
What launched?
Sponsored Display has extended audiences targeting for registered sellers and vendors to Belgium, enabling access to views and purchases remarketing. These targeting strategies enables advertisers to reach new prospective customers through both awareness and consideration campaigns via custom lookback windows.
Why is it important?
With the launch of Sponsored Display audience targeting in Belgium, registered sellers and vendors will be able to customize the audiences they want to reach based on customer shopping signals and granular product refinements. For example, an advertiser can engage with audiences who searched, viewed, or purchased a collection of products on Amazon and reach them again on Amazon. Advertisers using Sponsored Display can also customize their creatives choosing any combination of video, headline, logo, or lifestyle image to help audiences discover their brands and product.
Where is the feature available?
- Europe: Belgium
Who can use it?
- Vendors
- Registered sellers
Where do I access it?
- Advertising console
- Amazon Ads API