Sponsored Display ads launch on Twitch

June 14, 2021

What launched?

Sponsored Display ads have now launched on Twitch, a live streaming service and global community for content spanning gaming, entertainment, music, sports, and more, in the US, CA, FR, IT, DE, ES, and UK. Now all Sponsored Display audiences campaigns are eligible to serve on the Twitch Browse and Discovery pages.

Why is it important?

Sponsored Display audiences campaigns now helps you reach highly-engaged, relevant audiences watching live-streamed content on Twitch. Twitch supply is automatically enabled for all US, CA, FR, IT, DE, ES, and UK based Sponsored Display audiences campaigns.

Learn more on the Twitch website.

Browsing games, music, and other categories on Twitch.

Where is the feature available?

  • North America: United States, Canada
  • Europe: United Kingdom, Germany, France, Italy, Spain

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console