Launch announcement

Expanding Sponsored Display to Amazon Fresh and Whole Foods Market online stores

November 17, 2022

What launched?

We launched Sponsored Display ads on Amazon Fresh and Whole Foods Market, allowing Sponsored Display ads to be served to customers shopping online for Amazon Fresh and Whole Foods Market, in addition to

The feature allows Amazon Fresh and Whole Foods Market vendors to create, launch, and manage Sponsored Display campaigns through the ad console. Users can leverage contextual and audience targeting capabilities to reach relevant audiences on both Amazon Fresh and Whole Foods Market. For users featuring a regional promotional offer, Sponsored Display ads containing the promotion will only be served to the shoppers whose addresses are within a deliverable region of the offers.

The feature will be available in countries where Sponsored Display, Amazon Fresh, and Whole Foods Market are available. This includes Amazon Fresh in DE, ES, IT, JP, UK, and the US, and Whole Foods Market in the US.

Why is it important?

Previously, Sponsored Display was only available for advertisers with products available for purchase on This launch opens a new opportunity for brands to extend their reach, page-visit, or conversion optimized Sponsored Display campaigns to Amazon Fresh and Whole Foods Market online shoppers. It allows advertisers to promote their Amazon Fresh and Whole Foods Market offers by showing ads to audiences on Amazon Fresh, Whole Foods Market, and

Where is the feature available?

  • North America: United States
  • Europe: Germany, Spain, Italy, United Kingdom
  • Asia Pacific: Japan

Who can use it?

  • Advertisers who sell products on Amazon Fresh or Whole Foods Market
  • Managed service
  • Self-service

Where do I access it?

  • Advertising console
  • Amazon Ads API