Sponsored Brands expands to new countries for KDP authors

March 24, 2021

What launched?

Sponsored Brands is now available in the United States, United Kingdom, Germany, France, Italy and Spain for eligible Kindle Direct Publisher (KDP) authors. Authors with three or more eligible titles will see Sponsored Brands available in their ads console.

Why is it important?

Sponsored Brands are cost-per-click (CPC) ads that feature you as an author, a custom headline and multiple books, such as a collection from the same genre or series. Ads click-through to a custom landing page where authors can display their titles in an immersive environment. Visit our Support Center to learn more.

Where is the feature available?

  • North America: United States
  • Europe: Germany, Spain, France, Italy, United Kingdom

Who can use it?

  • Authors

Where do I access it?

  • Advertising console