Launch announcement
Sponsored Brands: Now available for Single-Book Authors
June 6, 2025
What launched?
Sponsored Brands is now available to all authors, including those with a single title. Create engaging custom image and video ads to drive awareness and boost your book's visibility. For more information, refer Sponsored Brands launch announcement.
You can now also use Amazon’s image generation capability powered by AI, to create custom images that match your book’s theme - absolutely free of charge.
Learn more about AI image generation from Amazon Ads
Where is the feature available?
- North America: United States, Canada, Mexico
- Europe: United Kingdom, Germany, Spain, Italy, France, Netherlands
- Asia Pacific: Australia, India, Japan
Why is it important?
Creating Sponsored Brands ads with custom images or video can help build awareness of your author brand and your books by sharing your author brand or book storyline visually. These can you help you connect with your readers by serving eye-catching ads in prominent placements in shopping results or on product detail pages. Historical data reflects that book advertisers who used a custom image in their Sponsored Brands ads saw an average of 48% higher click-through rate on mobile compared to ads with only product images.1
Who can use it?
- Authors
Sources:
1 Amazon internal data, book publishers, US, UK, DE, FR, IT, ES, December 2022 - February 2023. This is based on past data and does not guarantee future performance.