Sponsored ads and Stores launches in Singapore

March 24, 2021

What launched?

Growing your business internationally can be an important goal for you. To help you build your business, we are excited to announce that Amazon Ads is now available in Singapore.

Whether scaling a new product launch, or introducing your brand to customers in Singapore, eligible sellers and vendors can begin leveraging Sponsored Products, Sponsored Brands, and Stores on Amazon.sg.

Before getting started, here’s an overview of all your options with sponsored ads.

Start with Sponsored Products

  • Sponsored Products is a great way to begin advertising. Sponsored Products ads can appear in shopping results and on product pages, which can be an effective way to help increase your visibility in a new country, and also help boost sales.
  • When creating a Sponsored Products campaign in a new country, we recommend leveraging our automated features, including automatic targeting, dynamic bidding, and suggested bids.

Build brand awareness with Sponsored Brands

  • Raising the profile of your brand can be an important step in supporting the initial sales of your products. Sponsored Brands can help generate awareness and consideration for your business in Singapore.
  • Sponsored Brands placements can appear on shopping results and product detail pages, giving you the ability to advertise on prominent top-of-shopping results placements. You can feature your brand logo, custom headline copy, and multiple products.

Stand out with Stores

  • When advertising in a new country, some of your customers may be new to your brand. Stores are a great way to educate new customers and help them discover more about you, and product selection.
  • Creating a Store can help to elevate your brand’s visibility and enhance customers’ shopping experience. They are a self-service branded destinations on Amazon that you can create at no cost.

Going global on Amazon

It’s time to get started! If you are beginning your advertising journey in Singapore, register for an advertising account.

If you want to extend your reach outside of the marketplaces you currently advertise in, first set up a listing on Amazon.sg, and then create a Sponsored Products or Sponsored Brands campaign in Singapore.

And if you’re interested to find out more about advertising internationally:

Where is the feature available?

  • Asia Pacific: Singapore

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API