Launch announcement

Sponsored ads and Stores launch in South Africa

July 1, 2024

What launched?

Sponsored ads have now launched in South Africa. Whether you’re looking to scale a new product launch, drive brand awareness, or grow your business on Amazon, sponsored ads can help support your business goal. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, Sponsored Display, and Stores on

Why is it important?

South Africa is expected to reach over 27M online shoppers by 2028.1 Amazon Ads can help you reach audiences as they shop online.

Check out your options with sponsored ads:

Who and where:

Start advertising with Sponsored Products

  • Not sure where to start? Consider Sponsored Products if you are new to advertising. Sponsored Products ads help promote your individual listings to shoppers as they’re browsing and discovering items to buy on Amazon. You can launch your first ad in minutes with no previous experience needed.

Boost brand awareness with Sponsored Brands

  • Beyond helping grow your audiences, creating brand awareness is essential too. Sponsored Brands ads let you create ads that include multiple products, along with your brand logo and a custom headline. You can also use Sponsored Brands video, an auto-playing video that helps inspire, and make deeper connections with shoppers as they browse.

Extend your reach with Sponsored Display

  • Sponsored Display helps engage shoppers across their shopping and entertainment journeys. From product awareness to consideration and conversion, Sponsored Display can help you reach relevant audiences on Amazon. Check out this guide to learn more about increasing consideration in the shopping journey.

Build a Store to inspire customer loyalty

  • Elevate your visibility and connect with shoppers in a customized way. Stores can maximize engagement through a tailor-made brand experience and build customer loyalty. A Store allows you to showcase your bestsellers and seasonal collections, publish videos or tell your brand story at no cost.

It’s time to get started. Register for an advertising account today.

Where is the feature available?

  • Africa: South Africa

Who can use it?

  • Vendors
  • Registered Sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API