Launch announcement
Slideshow ads creative is now available for Sponsored Brands advertisers
August 31, 2023
What launched?
Sponsored Brands is expanding its creative capabilities and introducing a new creative Slideshow ads, that will appear at the top of search results page. Slideshow ads are an extension of the existing lifestyle creative, with a carousel of 2-5 lifestyle images that will auto-rotate. Shopper can engage with the slideshow by pausing it at any point in time or switching between different images by making forward or backward swipes.
Why is it important?
Advertisers can create the new slideshow ad by selecting the existing ‘product collection’ ad format within the campaign manager tool, adding two or more lifestyle images representing the brand. They can use images from a variety of sources including their asset library within campaign manager, social media advertising, and Brand Store, to create a slideshow of 2-5 image. Slideshow ads provide a unique opportunity to tell a brand's story in a more immersive and visually compelling way to supporting a more engaging experience and aiding in brand recall .
Slideshow ads mobile experience - top of search
Slideshow Ads desktop experience - top of search
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Bahrain, Kuwait, Morocco, Egypt
- Asia Pacific: Australia, India, Japan, China, Singapore, New Zealand
Who can use it?
- Vendors
- Registered sellers
- Managed-service
- Self-service
- Authors
Where do I access it?
- Amazon Ads console
- Amazon Ads API