Launch announcement
Self-Service Partner Measurement Studies
May 15, 2026
What launched?
Amazon Ads launched a self-service workflow for third-party measurement studies in 18 countries. Advertisers and agencies can now discover which of 50+ 3P vendor products are supported for their campaigns, setup and fund 3P measurement studies, and obtain study results within Amazon DSP.
Access the Studies page in Amazon DSP to browse available third-party measurement options in your region and select the study type that aligns with your campaign objectives.
Under Study products, select either ‘Managed within Amazon DSP' to configure and manage everything within Amazon DSP including direct billing through Amazon, or 'Managed with Vendor' if you have existing vendor relationships and want to measure both Amazon and non-Amazon campaigns. You'll receive a notification once your study is approved.
Monitor study progress and download results directly from the Studies page. For studies billed to advertiser accounts, advertisers will receive a separate monthly invoice covering 3P study costs after studies are completed.
Why is it important?
This streamlined, self-service workflow makes it easier for advertisers and agencies to setup and manage their 3P measurement studies.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Who can use it?
- Managed-service and self-service advertisers and agencies