Responsive eCommerce creative now generally available

January 30, 2021

What launched?

Responsive eCommerce creative is now available to all advertisers on Amazon DSP.

Why is it important?

Responsive eCommerce creative enables you to auto-generate an eCommerce display ad creative with up to 20 featured products and automatically skips rendering of a product that is out of stock. Additionally, responsive eCommerce creative gives you the ability to select and deselect up to 10 supported sizes utilized both onsite and offsite via Amazon DSP and monitor your campaign’s performance across each placement size via the Amazon DSP report center.



North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • Managed service
  • Self-service
  • Channel

  • Amazon DSP