Launch announcement
Measure delivery and performance metrics for individual sizes of the Responsive E-commerce Creative (REC)
May 15, 2024
What launched?
Advertisers can now measure the delivery and performance metrics for individual sizes of the Responsive E-commerce Creative (REC) in the ADSP Creative Reporting Data tables. REC allows advertisers to create ads for a variety of sizes in a single step. Previously, advertisers could not see delivery and performance data for each size within the Campaign Manager. This new feature enables advertisers to chart their REC creative performance and delivery data for all supported sizes directly in the ADSP user interface.
The REC Performance chart feature is only available at the REC Creative line item page( REC creative → Line item page).
Screenshot of the Chart Size Reporting
Why is it important?
Advertisers can use the charts to understand which REC placement sizes are most effective for their campaigns. This creative charting provides not only raw data but also a deeper understanding of the performance dynamics of different REC sizes. This information can help with tailoring strategies to enhance the effectiveness of campaigns. Through this new feature, advertisers can make more informed decisions about which size to prioritize for their campaign's success.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Managed-service
- Self-service