Expand advertising reach with Goodreads on Amazon DSP

What launched?

Goodreads is now available as a new supply source within Amazon DSP, expanding advertisers' reach across Amazon's Owned & Operated inventory in the U.S. All display creative formats are eligible to appear on Goodreads, encompassing Standard Display and Component-based creatives—including Responsive eCommerce, Asset-based, and Brand Store creatives. Self-service advertisers can access Goodreads inventory directly through the DSP ad console, where it is included as part of Amazon Owned & Operated Inventory.

Goodreads is now part of the Amazon Owned & Operated Inventory

Why is it important?

Advertising on Goodreads allows brands to reach millions of engaged U.S. readers, driving awareness and consideration. It offers a unique chance for brands to connect with an educated, discovery-oriented audience exploring diverse genres, from fiction to finance, technology, travel, wellness, and culinary arts, making it ideal for brands targeting high-intent audiences across multiple categories.

Where is the feature available?

Who can use it?

• Self-Service and Managed-Service advertisers

Where do I access it?

• Amazon DSP and API

API specific

Goodreads discover and targeting is available through following APIs -