Pseudonymous signal upload into Amazon Marketing Cloud
July 21, 2021
Advertisers can now upload pseudonymous signals into Amazon Marketing Cloud (AMC) clean room, and join them with pseudonymized Amazon Ads event-level signals such as impressions, clicks, and conversions. Signals are unique to the advertiser, never leave your dedicated AMC instance, and AMC only generates aggregated, anonymous reporting outputs.
Why is it important?
With this feature, advertisers can perform more holistic analytics and gain greater line of sight into cross-channel marketing effectiveness and efficiency. For example, you can understand the overlap between your own audience and those engaged with your Amazon Ads campaigns. You can also upload aggregated direct-to-consumer (D2C) sales information into your AMC instance, and quantify the contribution of Amazon media to these off-Amazon conversions.
Registered Amazon Marketing Cloud advertisers with the following prerequisites in place:
- An AWS account where you can create an S3 bucket to upload signals
- Access to the AMC API
- The 12 digit AWS account ID for your AMC instance, and this can be provided to you by your Account Executive
Advertiser can use the Amazon Marketing Cloud API for signal uploading. Once uploaded, signals can be queried through the web-based UI or through the API.
Contact your AdTech Account Executive for detailed tutorial on advertiser event signal upload.