Launch announcement

Advertisers in Japan, Saudi Arabia, Turkey, and United Arab Emirates now have the ability to work with publishers to create programmatic guaranteed deals, and use those deals on video line items. This capability enables advertisers to leverage premium, video inventory from publishers through Amazon Publisher Direct (APD), Google, FreeWheel, and Magnite Streaming. When a line item is set to use a programmatic guaranteed deal, the interface is streamlined and simplified to reflect that the publisher will be managing the inventory.

New programmatic guaranteed deal being entered for Magnite Stream (formerly Telaria)

New video line item being activated using a programmatic guaranteed deal

Programmatic guaranteed deals enable direct-buys between advertisers and publishers, while still tapping programmatic model benefits. By using programmatic guaranteed deals, advertisers can access additional video inventory, help reduce manual campaign activation and management processes, and work with publishers on contextual targeting. This can help advertisers save time, become more efficient, meet their delivery goals, and help customers discover new brands.

• Self-service

• Amazon DSP