June 5, 2023
Advertisers can now create and manage posts directly in Amazon Ads console, instead of going to posts.amazon.com. Additionally, there is no longer a requirement to have a live Store in order to create Posts, we are enabling all sellers and vendors with a Brand profile to create posts.
To have a Brand profile you have to be registered in Amazon Brand Registry. Learn more.
Before today, the Posts advertiser experience was only available outside of the Amazon Ads console, and advertisers needed to have a Store before they could create a Posts profile. By migrating the Posts publisher to Amazon Ads console, advertisers can benefit in several ways:
- Simplified process: Advertisers can create Posts using the Amazon Ads console in a familiar environment.
- Stores dependency removed: Advertisers no longer need to have a Store to create a Post profile, making the process much more streamlined with the introduction of Brand profile.
- Vendors and Sellers who are registered in Brand Registry and have a live Brand profile. For Brands to create Brand profile they must be properly registered in Brand Registry and it must have the correct selling roles assigned. To learn more, visit Brand profiles eligibility requirements.
- Amazon Ads Console