Launch announcement
Podcast Audience Network integration with Amazon DSP now available
January 01, 2026
What launched?
Amazon Ads has integrated the Podcast Audience Network into Amazon DSP, enabling advertisers to seamlessly plan, execute, and measure podcast advertising campaigns alongside their existing digital media initiatives. This integration combines Amazon's robust first-party data with Art19's audience intelligence to deliver precise targeting capabilities across premium podcast inventory, all within a unified buying platform.
Why is it important?
This integration addresses the growing demand for sophisticated podcast advertising solutions while simplifying the media buying process. Advertisers can now leverage the same detailed targeting and measurement capabilities they expect from Amazon Advertising across their podcast campaigns, eliminating the need for separate platforms and workflows. This consolidated approach helps advertisers reach engaged podcast audiences more efficiently while maintaining consistent campaign management across all digital channels.
Why Podcast Audience Network from Amazon Ads
Unified campaign management: Execute podcast campaigns alongside display, video, and streaming TV initiatives in a single platform, streamlining your media buying process.
Enhanced targeting precision: Access Amazon's first-party data combined with Art19's audience intelligence for more relevant ad delivery.
Comprehensive analytics: Gain detailed performance metrics and audience insights to optimize campaign ROI.
Streamlined workflow: Reduce operational complexity by managing all digital campaigns in one place.
Premium inventory access: Reach engaged audiences across curated podcast content.
Where is the feature available?
- North America: United States
Who can use it?
- Self-service through ADSP
- Agencies, direct advertisers, holding companies