OTT creative remarketing in Audience Builder
May 4, 2021
Audience Builder has launched OTT creative remarketing in the US.
Why is it important?
We have launched OTT (over-the-top) creative remarketing to help you close the loop on the customer experience for your brand by remarketing off audiences who have viewed your OTT ads. Now, you can continue the conversation with audiences after they’ve viewed your OTT ad to drive awareness, consideration, and purchase by creating display ad campaigns. This feature will help you, reach new customers beyond the aisle and help them recall your brand and products on Amazon by complementing your display efforts with OTT.
For more information, refer to this help center article.