Oracle Data Cloud - custom predicts
November 16, 2020
Amazon DSP now supports Oracle Data Cloud's (ODC) custom predicts.
Why is it important?
Predicts is a contextual targeting feature that allows brands to capitalize on trending content and the associated inventory in real time, driving greater relevancy and reach. Predicts helps advertisers achieve their reach goals by dynamically expanding static segments in real time, on a daily basis, and receiving impressions as the conversation evolves. This feature is available worldwide for standard display, mobile app, and video line items running on third-party supply sources.