Launch announcement
Optimize Amazon DSP campaign pacing with recommendations to add additional creative sizes
April 23, 2024
What launched?
Amazon DSP advertisers can now identify opportunities to improve campaign delivery using a new recommendation labeled as “Add missing creative sizes.” This recommendation will flag underpacing orders that are missing common creative sizes and provide intelligent suggestions to use existing creatives, which are 1) approved and 2) associated with other ad lines on an order.
The recommendation will suggest that advertisers associate these creatives to ad lines that will benefit from additional creative sizes. Advertisers can identify and resolve campaign pacing issues resulting from missing creative sizes directly from the Amazon DSP campaign management interface.
Advertisers will receive an alert icon indicating that a recommendation is available for an ad line.
The recommendation highlights the opportunity to add additional creative sizes.
Advertisers can see a preview of the creatives currently available and those that are recommended.
Why is it important?
Advertisers have highlighted the importance of enabling all common creative sizes for their ad campaigns to unlock Amazon DSP’s potential. With the “Add missing creative sizes” recommendation, advertisers can easily identify which creatives will enhance their delivery and associate them with a single click, streamlining the campaign optimization process.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Belgium, Switzerland, Austria, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self-service
Where do I access it?
- Amazon DSP UI