Launch announcement
Amazon DSP expands omnichannel capabilities with new open internet podcast and streaming audio inventory at scale
July 6, 2026
What launched?
For the first time, self-service advertisers using Amazon DSP can access programmatic podcast ads across premium publishers and SSPs including Spotify Ad Exchange, SiriusXM Media/AdsWizz, and iHeart Media/Triton. With flexible transaction methods across PMP and Programmatic Guaranteed (PG) deals for both podcasts and streaming audio, advertisers can tailor buying to their preferred deal structure and execute Inventory Groups across both formats for unified campaign management. With this global launch, advertisers can plan, activate, and measure podcasts and streaming audio ads at scale alongside display, video, and streaming TV, all within a single omnichannel advertising platform.
Why is it important?
Consumers spend more than 1 hour and 25 minutes per day listening to ad-supported audio, with podcasts and streaming audio representing nearly 40% of that time (Edison Share of Ear, Q2 2026). Amazon DSP now offers full buying flexibility with PMP and Programmatic Guaranteed (PG) enabled across both podcasts and streaming audio, paired with the same measurement capabilities advertisers expect from Amazon Ads across their digital campaigns. By consolidating audio buying into a single solution, advertisers no longer need separate solutions and workflows, reaching engaged listeners more efficiently with consistent campaign management across all formats.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore
Who can use it?
- Self-service advertisers