Launch announcement
International expansion of OLV Ads on Alexa
September 15, 2025
What launched?
We’ve expanded online video (OLV) ads on Alexa from US to JP, MX, CA, UK, BR, IN, DE, IT, FR, and ES.
Note: A click is recorded when the customer engages, via touch or voice, on the auto-playing online video ad on the Alexa Home Screen to launch the video ad in the full screen view.
Alexa Device Ad Placement. 1) OLV ad Impression on Alexa Home Screen; 2) Full Screen video ad with sound on; 3) Advertiser landing page
Why is it important?
This will provide advertisers an opportunity expand their reach with incremental customers on Echo Show devices, while driving awareness and consideration for their brand, with a voice-enabled OLV placement.
Where is the feature available?
- North America: Canada, Mexico
- Europe: United Kingdom, Germany, Spain, Italy, France
- Asia Pacific: India, Japan
- South America: Brazil
Who can use it?
- Self-service advertisers