Launch announcement
Omnichannel Metrics now delivers retailer-level breakouts
July 07, 2026
What launched?
Omnichannel Metrics (OCM) now provides insights into how Amazon DSP campaigns drive sales across specific retailers for US advertisers. Building on the product category-level breakouts earlier this year, this update surfaces retailer-level units and sales at both the study and campaign level, so advertisers can see exactly where beyond-Amazon purchases occur.
Why is it important?
For the first time, advertisers can see which specific retailers their Amazon DSP campaigns drive sales at. OCM leverages a combination of first-party Amazon Shopper Panel and third-party signals to measure impact beyond the Amazon store. Retailer breakouts are grounded in exposure-based attribution, reflecting where ad-exposed shoppers actually purchased and giving advertisers the retailer-level specificity needed to optimize omnichannel strategies.
Where is the feature available?
- North America: United States
Who can use it?
- Amazon DSP Self-Service
- Amazon DSP Managed Service