Announcing the general availability launch of Omnichannel Metrics for our CPG and grocery customers.
Omnichannel Metrics (OCM) enable advertisers to measure the aggregated, total impact of their ad tactics on shopping activities anywhere customers spend their time while campaigns are still mid-flight. OCM insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media investment ROI.
Advertisers can now access Omnichannel Metrics on demand in the Amazon DSP: Campaign Manager, Report Center, and Amazon Ads Public API for integrators. Advertisers can also set Omnichannel Metrics as target KPI goals to automate budget optimization. Amazon DSP budget optimization automatically shifts budget between your line items to maximize campaign performance while in flight.