Omnichannel Metrics now delivers product category-level breakouts

What launched?

Omnichannel Metrics (OCM) now provides granular insights into how Amazon DSP campaigns drive sales across specific product categories for US advertisers. Using a new exposure-based methodology, OCM produces category breakouts at both the study and campaign level, surfacing beyond Amazon units and sales for the most purchased product categories.

Why is it important?

Advertisers with diverse product lines can now see which product categories their ad dollars are driving purchases in, enabling more strategic budget allocation and campaign optimization. With the new category breakouts, you can validate your omnichannel strategy and inform budget decisions based on purchasing behavior rather than broad market trends, providing the actionability that large multi-category advertisers have been requesting.

Where is the feature available?

• North America: United States

Who can use it?

• Amazon DSP Self-Service
• Amazon DSP Managed Service

Where do I access it?

• Amazon DSP