Create cross-country campaigns in Sponsored Products

October 26, 2021

What launched?

Sellers and vendors advertising in the US, Canada, and Mexico can now create Sponsored Products auto-targeting campaigns for one or multiple countries in a single process. Previously, you were required to manually create separate campaigns in each country but you can now create one campaign and it will automatically be duplicated in each target country that you select. The campaign settings for budgets, bids, and advertised products will be localized for each country. You can choose to edit the budget, bids, or advertised products for each individual campaign prior to launching each campaign.

Why is it important?

This functionality saves you time by removing the need to create the same campaign multiple times for multiple countries. This functionality is also available on the Amazon Advertising API. Visit our reference documentation for more information.

Where is the feature available?

  • North America: Canada, United States, Mexico

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Advertising API