New tab for audience discovery

Amazon DSP helps advertisers and agencies build relevant audience segments. Improved audience strategies improve the relevancy of ads making for a better customer experience and higher performing campaigns. The Audiences tab introduces comprehensive audience exploration and management capabilities.

Explore and search across all types of audiences including in-market, lifestyle, Amazon custom built, and your advertiser audiences. You can also filter for audiences that are already available for inclusion in campaigns, or new audiences that are being reviewed for approval. Furthermore, you can now view, browse, and sort audiences by forecasted reach and impressions, or by other fields including creation and audience modification date.