Streamline campaign management with the new Amazon DSP Campaign Manager Landing page

What launched?

We're excited to introduce the new Amazon DSP Campaign Manager Landing Page, designed to be your daily starting point for campaign management. This intelligent hub features new filtering capabilities for advertisers and campaigns, dynamic insights cards highlighting critical metrics, and streamlined workflows that enable direct implementation of AI-recommendations without leaving the page. The new landing page surfaces the most important information through customizable data tables and prominent alert cards that help you proactively address delivery risks and performance opportunities.

The overview page helps you understanding your orders at a glance

Why is it important?

The Campaign Manager Landing Page simplifies campaign optimization by consolidating essential information and actions in one place. You can now instantly identify and act on optimization opportunities, view Amazon DSP’s campaign recommendations and manage budget risks, and address creative rejections or deal traffic issues across your entire portfolio. This enhanced experience reduces the time spent navigating between pages while helping you achieve better campaign performance with less effort.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore

Who can use it?

• All Amazon DSP self-service advertisers and agencies worldwide

Where do I access it?

• The new Campaign Manager Landing Page is available by selecting "Overview" from the main navigation menu in the Amazon DSP console. While this interface will automatically become your new default landing page in Amazon DSP, users with customized homepage bookmarks should update them to bookmark the Campaign Manager Landing Page.