Amazon DSP expands modeled Amazon Audiences to international marketplaces

Amazon DSP offers a catalog of Amazon Audiences based on in-market, lifestyle, and demographic categories. With the inclusion of more available signals and new machine learning models, our standard audiences are now more durable, so you can continue to tell your brand stories in relevant, scalable ways. At Amazon, we have hundreds of millions of direct retail and entertainment customer relationships. These shopping and streaming signals coupled with enriched real-time bidding (RTB) and contextual signals enable us to offer advertisers something third party cookies could never achieve — and that’s the ability to predict real-time interests and serve relevant messages, while deeply respecting user privacy. With these enhancements, advertisers can retain access to Amazon Audiences at scale as advertising identifiers go away.