October 25, 2023
French advertisers can now measure brand marketing impact using Amazon Brand Lift
Announced at unBoxed 2023
What launched?
French advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States, United Kingdom, Canada, and Germany, where Amazon Brand Lift was already available.
Why is it important?
Amazon Brand Lift is an insightful, easy and quick way for advertisers measure and optimize upper funnel brand goals. Amazon Brand lift helps measure and optimize advertising impact on upper and mid funnel goals like brand awareness and perceptions. With participation of the sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift helps provide objective and concrete measurement results. The reporting provides insights, such as how much a campaign has impacted the percentage of respondents who report being aware of a brand or interested in purchasing from a brand.
Where do I access it?
Who can use it?
- Managed service
- Self service
Where is it available?
- CA
- US
- DE
- FR
- UK
API Specific
To create, manage, and retrieve results for Amazon Brand Lift studies, use the following endpoints:
- Create study: POST/dsp/measurement/studies/brandLift
- Update study details: PUT/measurement/studies/brandLift
- Get results: GET/measurement/studies/brandLift/{studyId}/result
Learn more about the Amazon Brand Lift APIs in our technical documentation.