Launch announcement

Maximize the impact of your marketing investments with ads planner

July 29, 2024

What launched?

Ads planner is the next evolution of our Amazon Ads media planning capabilities, providing a single entrance for users to create plans for a single format, multiple formats, or a full-funnel goal-based budget allocation. This tool combines features from cross-channel planner and channel planner, while also introducing new feature additions such as goal-based planning, deduplicated reach estimates, budget allocation recommendations, and audience insights.

Create plan

Create Plan

Select ad product

Select Ad products and format

Why is it important?

By unifying existing tools into a comprehensive planning tool and exposing through APIs, Amazon’s media planning product suite creates a common, modular framework that provides a trusted place for advertisers to explore ways to achieve their goals and understand optimal investments across all products before investing their ad dollars. To accelerate the media planning process, ads planner's guidance will direct advertisers to a successful combination of formats, budgets, audiences, contextual, and ad-product level tactics to best meet their goals.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Managed service
  • Self-service

Where do I access it?

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