Launch announcement
Location-based interactive video ads now available in Canada, Mexico, and Brazil
July 21, 2026
What launched?
We've expanded location-based interactive video ads (IVA) to all eligible advertisers in Canada, Mexico, and Brazil. Location-based IVA enables advertisers to deliver dynamically personalized Streaming TV creative experiences that adapt messaging based on viewer geographic location, helping drive relevance and local engagement at scale.
Advertisers can configure location-based creative variations within the video creative workflow to deliver locally relevant messaging to viewers in Canada, Mexico, and Brazil.
Why is it important?
Advertisers can now extend the power of location-based creative personalization to audiences across three new locales in the Americas. Location-based IVA helps reduce the manual effort of creating separate campaigns for different regions by dynamically tailoring creative elements — such as store locations, local offers, and clickthrough URLs — based on viewer geography (state/province or postal code). This expansion enables brands to deliver more relevant ad experiences that can help improve engagement and performance, all without additional creative production costs.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
Who can use it?
- Managed Service and Self-Service advertisers except advertisers that that have opted in to restrictions on the use of demographic signals via the "Additional Restrictions: Only use Amazon audiences without demographic signals" checkbox in Advertiser settings. This is only available for 1PAS video creatives.