Language translations available for Sponsored Display

On many Amazon sites, shoppers are able to select the default language for their shopping and browsing experience. For example, shoppers in Germany who select English as their preferred language will see Amazon content in English. We’ve released a new Sponsored Display translation feature that helps advertisers easily create and manage multi-language content on Amazon, providing shoppers with a more seamless experience and enabling them to engage with Sponsored Display ads in the language they’ve selected.

Previously, Sponsored Display ads were only shown in the default language of each marketplace so to improve the advertiser and customer experience, we have allowed ads to now be served in different languages. Sponsored Display ads without creative customization will automatically be translated, allowing ads to reach more relevant shoppers than ever before.