Language translations available for Sponsored Display

June 14, 2022

What launched?

On many Amazon sites, shoppers are able to select the default language for their shopping and browsing experience. For example, shoppers in Germany who select English as their preferred language will see Amazon content in English. We’ve released a new Sponsored Display translation feature that helps advertisers easily create and manage multi-language content on Amazon, providing shoppers with a more seamless experience and enabling them to engage with Sponsored Display ads in the language they’ve selected.

Why is it important?

Previously, Sponsored Display ads were only shown in the default language of each marketplace so to improve the advertiser and customer experience, we have allowed ads to now be served in different languages. Sponsored Display ads without creative customization will automatically be translated, allowing ads to reach more relevant shoppers than ever before.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom,
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising Console
  • Amazon Ads API

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback