Launch announcement
Japanese advertisers can now measure brand marketing impact using Amazon Brand Lift
April 30, 2025
What launched?
Japanese advertisers can now measure upper and mid-funnel Amazon Ads campaigns with Amazon Brand Lift, joining advertisers in the United States, United Kingdom, Canada, Germany, and France where Amazon Brand Lift is already available.
Why is it important?
Amazon Brand Lift is an insightful, easy and quick way for advertisers to measure and optimize upper funnel brand goals across six objectives: awareness, attitudes, preference, favorability, intent, and ad recall. By surveying our sizable, representative, and engaged Amazon Shopper Panel community, Amazon Brand Lift provides objective measurement of your Amazon DSP campaigns. Amazon Brand Lift reporting provides insights such as how many people became aware of your brand or product as a result of your campaign, with breakouts including creative, demographics, and frequency.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, France, United Kingdom
- Asia Pacific: Japan
Who can use it?
- Self-service
- Managed service
Where do I access it?
API specific:
Learn more about the Amazon Brand Lift APIs in our technical documentation.