Set preferences for brand suitability through Inventory Tier control

What launched?

Multimedia Solutions with Amazon DSP has launched unified brand safety and suitability controls that enable advertisers to manage settings across Twitch and third-party web and mobile inventory through a simplified, one-time setup. Inventory tier provides graduated control across content types, balancing reach with brand safety. Choose the tier - Expanded, Standard, Restrictive - that matches your brand's risk tolerance.

This launch also introduces enhanced reporting capabilities that let you verify ad placements across different inventory tiers and content exclusion categories for better brand suitability monitoring.

Why is it important?

This unified approach simplifies campaign management by eliminating the need to configure multiple bespoke controls across different supply sources. Advertisers can now confidently execute cross-inventory strategies while maintaining consistent brand safety standards, helping protect brand reputation and ensure ads appear in suitable environments.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
• Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore

Who can use it?

• All Amazon DSP self-service advertisers

Where do I access it?

1. Amazon DSP console under "Inherited settings" > "General" > "Brand suitability" section
2. Public API
3. Bulk Tool Spreadsheet

Inventory Tier control