October 15, 2024
Introducing new product campaigns from Amazon Ads, now generally available in the U.S.
Announced at unBoxed 2024
What launched?
Brands selling on Amazon can now unlock a new full-funnel advertising solution in the U.S. to help quickly introduce their latest product innovations to consumers—whether on Amazon properties or elsewhere—within the crucial first 90 days of launch. This managed service provides data-driven media plans, leveraging a curated set of 1P and 3P audio, video, device, and display inventory, paired with new creative visuals designed for product launch goals. This coupled with Amazon’s unique retail insights and advanced measurement tools, like Amazon Marketing Cloud, allows brands to understand and optimize performance across the customer journey. Best of all, Amazon Ads orchestrates every aspect—from planning, measuring to making sure the right inventory is available based on budget—allowing brands to focus on building their brand while we handle the rest.
Note: New & Notable is a designation for products new to market in the last 12 months, subject to eligibility.
Why is it important?
With consumers interacting across various digital and offline touchpoints before making a purchase, it’s a challenge to capture their attention and get them to try something new—especially when there’s no sales or review history. Brands getting ready to sell a new product in the Amazon store need a strategic approach to make an impact during that make-or-break window. Speed matters, and new product campaigns from Amazon Ads modernizes the traditional sales funnel with a faster, full-funnel approach that optimizes every stage. It recommends the right media mix, tactics, and budget, delivering clear and consistent messaging that highlights the product is new. The campaign is strategically flighted over 30, 60, and 90 days to help shoppers discover and engage with new products across more touchpoints, no matter where they’re consuming content.
Where do I access it?
- Amazon DSP (through managed-service only)
Who can use it?
- Endemic advertisers
Where is it available?
- US