Engage listeners in a natural way with interactive audio ads

May 12, 2022

What launched?

Amazon Ads’ interactive audio ads make it easier than ever before for listeners to engage with brands or services whose messaging they find relevant using just their voice. When listeners hear an interactive audio ad they’re interested in while listening to Amazon Music ad-supported tier on an Alexa-enabled device, they can simply reply to the Alexa call-to-action by voice to take actions such as adding an item to their cart, requesting more info via email, or setting a reminder, without disrupting their streaming audio content.

Why is it important?

In the past, listeners had to remember or say the entire name of the advertised product in order to interact with an audio ad by voice. That is, until now. Interactive audio ads make interaction easy, removing the need to remember the name of the product or service, reducing friction, and making it more natural for listeners to take their next step with a brand if they want to — the experience is seamless.

Watch the 1-minute demo on the customer experience:

Where is the feature available?

  • North America: United States

Who can use it?

  • Managed service

Where do I access it?

  • Amazon DSP

Learn more about interactive marketing.