Extend brand reach with IMDb’s What to Watch app sponsorships

October 26, 2022

What launched?

The IMDb What to Watch app offers Fire TV customers a selection of simple and fun mini-games to help the whole household answer “what should we watch tonight?”. Each interactive mini-game provides a different enjoyable way for an individual or group of any size to determine what they would like to watch.

The IMDb What to Watch app launched a sponsorship of the “Quick Draw Challenge” game. This allows advertisers to align with gamified, thematic recommendations for movies or shows. The sponsorship includes advertiser branding and options for both non-entertainment and entertainment brands.

Why is it important?

Advertisers now have the opportunity to reach audiences during key decision making moments by aligning with fun, interactive mini-games that aim to solve user indecisiveness when it comes to selecting content:

  1. Help drive content discoverability
  2. Align with relevant film and TV content categories (i.e., travel, fashion, food, etc.)
  3. Help increase brand favorability by owning fun, interactive moments for the whole household via native sponsorships

Examples of IMDb What To Watch App on Fire TV

Where do I access it?

  • The IMDb What to Watch app on Fire TV

Who can use it?

  • Managed service

Where is it available?

North America
  • US

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